23 Jul 2026 19:14:17
I am not sure what to make of the latest LFC potential investment news! FSG have always been open to investment.

In this crazily inflated transfer market where paying £100m+ for decent players is the new normal, this far away from FSG's self sustainable business model.

1.) 23 Jul 2026
23 Jul 2026 19:40:46
Liverpool paid over £100 million twice last summer.

2.) 23 Jul 2026
23 Jul 2026 20:35:22
Exactly @TheFifthElement! LFC spent big on the back of winning the league! £100m is now the starting point for any player halfway decent now tho! For FSG’s model for LFC to work these days, LFC would need to win the league and or Champions League most seasons!

FSG know these ridiculous fees are not sustainable, hence the idea of substantial investment leading to FSGe eventually being bought out has not been shot down!

{Ed001's Note - you think this attempt to get investment is new? They have always been looking to do this. They have brought in a few Chinese investors and other very minor ones, such as LeBron James over the years. It is nothing to do with this season's transfer fees.}

3.) 23 Jul 2026
23 Jul 2026 21:36:07
Agreed to an extent @Ed 1. I do however think that this feels like the beginning of an exit strategy that FSG flirted with after Chelsea's forced sale.

Last Summer Liverpool won the league and tried to replace Salah's numbers by going huge on Writz and Isak! It's not self substantial to pay both big wages and huge fees regularly! Manchester United are eyeing a new 100, 000 seater stadium for example. The only way I can see FSG staying beyond the new tv rights renewal is if they can Americanise how football is watched via a Premier League pass for every team! Granted that is complicated!


Unless Liverpool win the league and or champions league FSG are unlikely to to sanction a £400m Summer spend as the norm without selling a key first team starter!


Alas only my opinion Sir! FSG bought LFC as a distressed asset cheaply! The best business men cash in their cash in their chips for a profit before the numbers stop making sense.

{Ed001's Note - they have been in the forefront of moving towards a streaming model and they know there is a lot more money to be made there yet.}

4.) 23 Jul 2026
23 Jul 2026 22:01:15
Any club needs to be self sustaining.

5.) 23 Jul 2026
23 Jul 2026 22:03:28
Not every player Liverpool buys has to be an absolute world beater. In Klopp's first few seasons we bought the likes of Klavan for £4.2 million, Robertson for £8 million and Shaqiri for £13 million. All success to varying degrees.
Would Liverpool do those sorts of deals now? It doesn't look like it, it looks like we only want to buy superstars.


There are still bargains out there, Rayan for £15 million, Everton have just bought Hackney for £16 million, Sunderland got Sadiki for £17 million last summer.
We either need to be scouting players better or taking more chances on unproven players.

6.) 23 Jul 2026
23 Jul 2026 23:13:31
I think it's just Willy waving by Hughes, get it on his CV that he signed mega stars for big money.

7.) 24 Jul 2026
23 Jul 2026 23:46:38
Even since Ian Ayers' days, FSG have been looking at a place to watch only Liverpool matches.

8.) 24 Jul 2026
24 Jul 2026 08:35:09
The Americans have NFL Pass so you can watch all your team's games, pre season, season games and playoffs. I really think this is going to be the way forward.

{Ed001's Note - that has been the plan by FSG all along, but it is getting the Premier League itself to agree that is the issue.}